Pursuing the middle market with credit offerings, as most banks are, and investing in industry and investment-banking expertise in hopes of generating future business is futile.
Midsize companies are not interested in complicated corporate finance offerings or expertise. Giving these companies what they want—when they want—and nothing more—a bank will improve its performance for customers and shareholders alike.
AppliedTechonomics helps banks craft packaged supply chain solutions to capture and retain a fragmented yet highly profitable customer segment.
To learn about how we can help you, please click here.